Back in May we came up with many ideas from many angles to publicise the University of Salford’s postgraduate offerings; the winning idea was ‘Head and shoulders above the rest’. Visually our thoughts took us to a literal translation of someone being risen above others; this fired a memory of some great work of a Levitating girl we’d seen years previously.
After going through research, ideas, copy, visualising and presenting, we got cracking with the photoshoot. The concept was selected and we decided to visualise it subtly by a 'levitating graduate'. We soon discovered that boxes and props wouldn't give the required effect, so we put photoshop down and literally 'jumped'. After many tests we found the best way to make it work; then we documented it in order to master a realistic levitation technique.
We worked closely with the university's marketing team and found the right model who was healthy enough to jump up and down for an entire day. We selected the right supporting models and locations for the scenarios. The next step was to storyboard and create a tight schedule to keep on time and budget. From there, we brought in Blink-Photo, with whom we've worked many times in the past and who always delivered to a high standard.
The photoshoot was long but worthwhile, resulting in a successful outcome. You can see the final campaign here. > Levitate - postgraduate campaign