Sugo Pasta Kitchen branding / by Aeroplane

Sugo Pasta Kitchen represents everything that is good about eating: quality food, great atmosphere and friendly company.

We started by sifting through historical Italian graphic design, from trips, books and articles, then moved on to manipulating many typefaces that led to Sugo's apt identity. After the logo's creation, we applied a fitting aesthetic to pieces of collateral including the website, print and clothing.

Nothing explains Sugo better than a visit yourself; so if you're in the North West of England any time soon why not book a table. > Sugo Pasta Kitchen. Buon Appetito!

You can see examples of collateral > here