PWG / branding, print collateral, website
Extensive research always leads to well thought-out foundations that successful brands are built upon. On every branding project we do, our aim is not to follow trends blindly, but to examine the landscape, audiences and competitors to effectively communicate the business's values to the correct audience in the right way; which will bring an initial and ongoing positive opinion. After we've created a long research document for the PWG Training, we moved on to scamping and presenting our ideas.
The chosen route was a concept based on "building" a career or business through constructive and creative building elements. Typography and iconography played a massive part in bringing the identity to life and communicating with confidence what PWG is all about.