Mechatech is a truly groundbreaking company, hard to explain in a few words. The brand covers multiple sectors, including R+D to consumer goods, spanning from virtual reality to healthcare.
Because of the sheer 'depth' of information available; we started the project with a research program, understanding how to find and connect to the audience. Although we can't go into too much detail, some of the program included; Brand Architecture, positioning, USP's, competitors and more. After we gathered and analysed the findings, we started to build the conceptual ideas and design on a bedrock of factual evidence.
The Vitruvian man was always an inspiration to the founder, and something we felt had to be prominent in the brand. The creator of the infamous mark, Leonardo Da Vinci, used the golden ratio to create many of his works, and we felt this ratio would make a significant component to the brand's infrastructure.
With the logo created, we teamed it up with a modern typeface and a graphic device that would coincide with the ratio. Additionally, we created the required sub-brands using multiple colourways which identify all the various sectors.
The brand currently exists with a deliberate branding structure that successfully spans market sectors with pin-sharp and intentional aesthetics, enabling Mechatech's message to speak aptly to the world.
After creating the brand identity, the next step was to develop Mechatech's online presence. Using the freshly created aesthetics, the order of the day was content and UX.
We followed our usual website process and made sure all steps were actioned to the plan. Regular meetings were vital and kept the progress in check.
Photography to use on the site was essential in reflecting an authentic image. As Mechatech quite literally creates unique technologies and invents products that don't already exist, the imagery had to be 'authentic', to emphasise that the company was genuine. We did an onsite photoshoot at Machatech's lab showing the progress and development of the company and their products. It was tricky to do so without divulging any of their valuable and highly confidential progress in technological engineering.
