When opportunities arise we believe in making the most of them. We were able to review the strategy and review real life feedback from the years of work created by the team to review and build on its performance under real life situations. The result was called SUD (pronounced ‘Suud’) translated as 'South' in Italian; a brand refresh as well as something new.
We always design bespoke assets, and this project even the typeface warranted something unique to reflect the core principles of the business. The typeface 'Sud' is by far the visual identity’s cornerstone, built from scratch to communicate a modern Southern Italian venture.
We are proud to have been part of SUD’s journey to date and our obsession with craft and quality aligns ourselves well with everything SUD is about.
